case study: XPONENTIAL FITNESS FRANCHISEE CONVENTION
After a year of acquisitions, and now 8 fitness brands under one umbrella, it was time to introduce the parent company in a dramatic way that would set the tone for 2019. After meeting us at the Inc 5000, TOAST was brought in bring the complicated event to life. The highlight was an 18’ X that split open to reveal the company’s founder & president. In all, we produced 7 conventions as well as a retail boutique, an opening night cocktail party, breakouts, a gala and finally a wrap party featuring a live performance by Mr 305 himself, PitBull. With the acquisitions growing for Xponential, we are looking forward to growing with them in 2019, 2020 and beyond as their exclusive partner.