CASE STUDY: XPONENTIAL FITNESS ACTIVATION

Xponential Fitness is the curator of the best brands across every vertical in the boutique fitness industry – including Club Pilates, CycleBar, and StretchLab. At RECon 2018, a trade show hosted in Las Vegas and currently the largest global gathering of retail real estate professionals, comprising over 37,000 attendees and 1,200 exhibitors put on by the International Center of Shopping Centers (ICSC), Xponential Fitness entrusted TOAST to flawlessly design, execute, and manage their RECon 2018 exhibition. TOAST’s renowned team created a one of a kind bespoke and branded 20-foot X that also was a double-sided LED wall, highlighting all Xponential Fitness brands that could be seen throughout the entire expo hall.

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