case study: All Things Must Pass Premiere
The Rockumentary, All Things Must Pass is about the rise and fall of TOWER Records. For the LA premiere, we breathed life into the old TOWER Records building on Sunset Blvd for one night only bringing in Gibson Guitar playing stations, Tesla test drives, and even a Pabst Blue Ribbon sound studio and record press. The evening was capped off with an electric performance by The Eagles of Death Metal. Celeb sightings included Director Colin Hanks, Moby, Weird Al Yankovic and Rita Wilson.